Colour Theory
- Two types of colour - colours you can touch and color you can't touch.
- Touched colours are called subtractive; additive is colour you can't touch.
- Subtractive is measured in CMYK (cyan, magenta, yellow)
- Additive is measured by RGB (red, green, blue)
- Humans process color via HSL - hue, saturation, lightness
Emotions evoked from Colour
- Red - heat, passion, excitement.
- Orange- warmth, vitality.
- Yellow - optimism, creativity.
- Green - serenity, health.
- Blue - security, truth, stability.
- Purple - spirituality, intelligence, wealth.
- Pink - youthful, intensity.
- Brown - durability, class.
- Black - power, drama.
- White - simplicity, cleanliness.